Marketing Tips

The landing page checklist below is unique in its scope and detail. There is nothing quite like it anywhere. The checklist is designed to help you assess what you have already done and what is left to do on any given landing page....

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Quite often changes in the economy or fluctuations in a particular market can cause companies to scale back on their marketing efforts...

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There's no better way to drive traffic to your site than getting picked as a "hot" or "cool" site -- especially by one of the more influential Web pages. The best places...

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The Newswire. Many of you already use this valuable tool regularly and understand its power. And, yet there are many more of you who do not. Why is that?

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Contrary to logical thinking, it may be beneficial to eliminate certain email addresses from a carefully cultivated address list. Much like pruning branches on a vine, culling certain email addresses from an email marketing list may bring forth more fru

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In Part 1 and Part 2 of How to Optimize for Google I discussed general website optimization, links, and Google webmaster tools. In Part 3 we will look at a number of other considerations which play a role in successful rankings in Google, and also touch

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Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools....

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In today's online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much m

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When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Encountered with a blank but slightly shaken look I then explain.

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New Marketing opportunities open up for auctioneers... much-needed tools during this super busy season

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If you were specifically looking for the population of the United States, you'd notice the big red numbers in the upper right corner of the US Census Bureau homepage right? Not so fast. A recent eye-tracking study suggests you've been trained to ignor

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I ran across this great article on AuctionBytes.com from Jim Crawford who points out that photo captions are often neglected and underutilized when marketing online auction items

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1. Remove unnecessary web design elements. Assess your home page web design and remove any elements that don’t have a clear purpose. Be ruthless. If you are not sure, revisit your key business objectives and determine if any specific element helps or hi

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You may have spent countless hours in front of your computer screen watching everything from vintage commercials to homemade music videos and funny moments from somebody's home movie, but have you yet considered the the power of viral video for your au

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According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The Internet is quickly becoming the preferred news source

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